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April 11.2025
3 Minutes Read

Voting Day in South County: Low Turnout Signals Urgent Need for Engagement

Smiling woman on South County voting day at Chula Vista City Hall.

Voting Day Arrives: A Long-Awaited Opportunity for South County

On April 8, 2025, residents of South County stepped back into the democratic process by casting their votes for a new representative to the San Diego County Board of Supervisors. This significant day marked an end to a four-month-long void left by the unexpected resignation of former Supervisor Nora Vargas. With this abrupt departure, residents felt a disconnection from county governance, but Tuesday offered a pathway to reconnect and assert their voices in local politics.

Low Turnout: A Worrying Trend for Special Elections

As polling locations opened, the response was surprisingly tepid. Shanna Fernandez, a precinct inspector at the San Ysidro Senior Center, reported a notably low turnout. With just seven voters counted by late morning, concerns resurfaced regarding public engagement in special elections. Historically, these off-cycle votes garner less interest compared to general elections, and with turnout hovering around 14%, it's clear many South County residents were not aware of the importance of this election. This low turnout comes despite significant expenditures from candidates vying for support, highlighting a disconnect between funding and voter mobilization.

The Effectiveness of Campaign Advertising: What Voters Are Saying

In an era where political advertising permeates mailboxes and social media feeds, the Erskine family exemplifies a growing sentiment among voters: skepticism towards negative campaigning. At a voting site in Imperial Beach, Joey and Jane Erskine admitted to tossing most campaign materials, particularly those with negative messages. Interestingly, they found these negative ads prompted a more favorable view of Imperial Beach Mayor Paloma Aguirre, embroiled in a fierce campaign against six other contenders, including local figures like Chula Vista Mayor John McCann. Having led a successful initiative that brought $600 million in federal funding to address cross-border sewage issues, Aguirre’s grassroots support starkly contrasts with the costly advertising tactics of her competitors.

Local Candidates: A Diverse Political Landscape

The race to fill Vargas's seat features a diverse field, including Chula Vista City Councilmember Carolina Chavez, energy consultant Elizabeth Efird, and district resident Lincoln Pickard among others. Insights from political analysts like Mason Herron reveal that while candidates are vying for public favor, the effectiveness of their campaign strategies is often not as straightforward as it seems. The possibility of a runoff is on the horizon if no candidate secures over 50% of the vote, amplifying the stakes for the top two finishers to engage voters effectively ahead of the July 1 general election.

The Community's Response: What’s Next for South County

While the polls closed Tuesday evening, the implications of this special election extend beyond the immediate results. Local residents, frustrated by the lack of representation and engagement, are poised to make their voices heard. The evolving narrative surrounding these local elections underlines the significance of voter turnout and informed decision-making in shaping San Diego's future. As the community awaits the final vote tallies, there is a palpable sense of anticipation about what these newly elected leaders will bring to the table in addressing vital local issues.

In conclusion, it’s crucial for every resident’s voice to be heard in shaping the future of South County. With the many challenges facing our community, voting is not just a right—it’s a responsibility. Your participation can make a difference.

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09.06.2025

Discover the New Zero-Waste Grocery Store Transforming South Park Shopping

Update The Rise of Sustainable Shopping in San Diego In an age where environmental consciousness is critical, business owners like Maria Herrera are redefining the grocery shopping experience. Origins Grocer, the zero-waste grocery store she established, epitomizes this shift by offering a sustainable shopping option that prioritizes reducing waste. With the tagline "progress over perfection," Herrera encourages shoppers to take small but meaningful steps toward more sustainable practices. What to Expect from Origins' New Location The excitement is palpable as Origins prepares to unveil its second location in South Park on September 12, just in time for the vibrant Taste of South Park event. The new spot, located close to local favorites, aims to meet the needs of residents seeking more eco-friendly choices. It will offer a wider selection of products, including fresh and refrigerated items, alongside bistro tables where customers can enjoy snacks and meals on-site. This expansion reflects a growing demand for sustainable options in grocery shopping. Community Engagement and Collaboration One of the hallmarks of Origins Grocer is its commitment to community collaboration. Maria emphasizes the importance of fostering connections through various workshops, group dinners, and classes. This initiative not only allowing customers to learn about sustainability but also creates an interactive space where ideas flourish. The store seeks contributions from local makers to enrich the customer experience, allowing small producers to gain visibility. The Benefits of Shopping Less Wastefully Shopping at a zero-waste grocery store offers numerous benefits beyond just purchasing food. By reducing packaging waste and supporting local producers, customers can significantly impact their ecological footprint. Furthermore, by participating in educational events organized by Origins, shoppers engage in conversations about sustainability, feeling more empowered in their daily choices. Feelings of community solidarity are strengthened as consumers come together in their commitment to more responsible consumption. Local Sustainability: A Broader Movement The push towards zero waste and sustainable practices extends far beyond the walls of Origins Grocer. It reflects a broader movement among residents in San Diego who are increasingly concerned about their environmental impact. By supporting local businesses committed to sustainability, residents contribute to a marketplace that values eco-friendly practices. This collaborative spirit not only fosters a sense of community but also encourages other businesses to adopt similar models, contributing to a greener future for all. Conclusion: Your Role in the Sustainable Shopping Movement As San Diego embraces environmentally conscious choices, stores like Origins Grocer serve as vital beacons of progress. Whether you're a seasoned zero-waste advocate or just beginning your sustainable journey, you'll find an uplifting community at Origins. The next time you consider where to shop, remember the impact your choices can have on our planet and embrace the opportunity to contribute positively. Shopping sustainably is not just a personal choice—it's a collective movement toward a better world.

09.06.2025

PANDAS Syndrome: Understanding and Addressing Your Child’s Struggles

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Is La Jolla Facing an Increase in Daylighting Tickets: Here's Why It Matters

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