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October 10.2025
3 Minutes Read

Why Isa’s Tamales is Reviving a 10,000-Year Culinary Tradition

Juicy double cheeseburger on a pink checkered tray at Isa's Tamales.

Honoring a Culinary Tradition: The Story of Isa's Tamales

In the vibrant heart of San Diego, Isabel Rosales is not just serving tamales; she's reviving a tradition that dates back 10,000 years. With each tamale crafted from scratch, Rosales honors the rich history of this beloved Latin American dish. Established in 2021, Isa's Tamales was born from a longing for the flavors of home when Rosales moved from Chicago to San Diego nine years ago. She recognizes that tamales are often reserved for special occasions, but her passion has turned what once was a labor-intensive task into a delightful venture.

The Labor of Love Behind Every Tamale

Making tamales is no small feat; it involves soaking, kneading, mixing, and rolling masa filled with various ingredients and wrapped in corn husks. This meticulous process is what makes tamales comforting and celebratory—a dish that ties together generations. Historically, ancient civilizations dedicated tamales to the gods during ceremonies and also enjoyed them as everyday meals. Rosales recalls how integral tamales were to her upbringing, where they often graced the breakfast table.

From Pop-Up to Permanent Presence

Despite a rocky start, where her initial attempts to make tamales were met with challenges, Rosales persisted. She began discreetly selling them to coworkers, gradually honing her skills and gathering a loyal customer base. Participating in community events and even winning third place in a local tamale contest significantly boosted her confidence and visibility, propelling Isa's Tamales into the local food scene. Today, she can be found at various pop-ups across San Diego, including Mujeres Brew House and Sunny Grove Brewing Company, delighting customers with both meat and vegetarian options. Social medial platforms like Instagram have been instrumental in building her brand and reaching a wider audience, showcasing her culinary creations and involvement in local events.

Empowerment Through Adversity

Rosales's journey is not merely about food; it is also a tale of empowerment. As a single mother of three, she faced the difficult decision of leaving her corporate job to pursue a career she treasured. The turning point came when her daughter pointed out her unhappiness at work, prompting Rosales to consider the lessons she was imparting to her children about passion and fulfillment. Now, through Isa's Tamales, she not only provides for her family but also serves as a beacon of hope for others in her community.

Advocacy and the Future

Beyond her culinary pursuits, Rosales is a staunch advocate for victims of domestic violence, drawing on her personal experiences and using her platform to raise awareness. Her vision is to combine her culinary skills with her advocacy work—hoping to open a brick-and-mortar location that supports women recovering from domestic violence. “I want to create opportunities for those who have never had jobs and are starting anew,” she states passionately.

*** Today, as Isa’s Tamales continues to grow, Rosales hopes to inspire others and show that it is never too late to pursue their dreams. This delightful tamale venture not only brings delicious, traditional flavors to San Diego but also fosters community and healing.

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02.24.2026

How Makeda Dread Cheatom Transformed San Diego's Reggae and Culture Landscape

Update Merging Cultures Through Music: The Legacy of Makeda “Dread” CheatomIn the diverse soundscape of San Diego's music scene, few figures have made as profound an impact as Makeda “Dread” Cheatom. As a DJ, cultural entrepreneur, and founder of the WorldBeat Cultural Center, Cheatom has not only shaped the local reggae scene but has also become a pivotal bridge between cultures in the city. Amid a backdrop of racial tension and cultural segregation, Cheatom's work reflects the ethos of unity and understanding through art, making her a unique voice in the community.The Rise of Reggae in San DiegoGrowing up in Linda Vista—a neighborhood notable for its amalgamation of many cultures—Cheatom's interest in reggae music was ignited by her environment. In a moment that would shape her future, she personally met Bob Marley and later produced a concert featuring his music, which was virtually unheard on local radio at the time. "I remember going to radio stations and being told they didn’t know who Marley was," she recalls. This was a catalyst for her to educate the community about reggae, paving the way for a genre that would become a staple in the city’s nightlife.Establishing a Cultural CenterWhile Cheatom initially began her career as a DJ, her vision reached far beyond music. She identified a critical lack of representation for Black and African culture in San Diego and took it upon herself to establish a venue that would promote multiculturalism. In 1989, Cheatom founded the WorldBeat Cultural Center in Balboa Park, a multi-cultural hub where diverse traditions come together through art, food, and performance. Her tenacity earned her the dilapidated water tower at Balboa Park, transforming it into a vibrant community space.Trailblazing AchievementsNot limited to music, Cheatom's accomplishments span a variety of community-based initiatives. She opened the first vegetarian restaurant in San Diego, collaborated with health advocates, and even produced the annual Bob Marley Day events at the San Diego Sports Arena for over 25 years. Her contributions have not gone unnoticed, earning her awards such as the Channel 10 Leadership Award and accolades from various organizations celebrating her work in cultural exchange and environmental stewardship.Inspiring Future GenerationsCheatom's latest endeavor, the WorldBeat Center’s Children’s Ethnobotany Peace Garden, serves as an outdoor classroom, connecting children to the origins of their food while instilling a sense of environmental stewardship. One of her recent projects focuses on the impact of noise pollution in underserved communities, demonstrating her commitment to flattening socioeconomic barriers in education and community health.Conclusion: A Cultural ForceMakeda “Dread” Cheatom is more than a cultural leader; she is a trailblazer whose work transcends genres and unites communities. Her legacy is a celebration of diversity and an acknowledgment of music's profound ability to bring people together. In a world increasingly divided by cultural divides, Cheatom’s vision of a united humanity serves as a powerful reminder of art’s potential to foster peace and understanding among all people.

02.23.2026

Chaos and Violence Erupt in Tijuana After El Mencho’s Death: What It Means for Citizens

Update The Death of a Notorious Drug LordNemesio Rubén Oseguera Cervantes, infamously known as ‘El Mencho’, was a figure that loomed large in the world of organized crime. His leadership of the Jalisco New Generation Cartel (CJNG) made him one of the most wanted criminals not only in Mexico but also in the United States. This past Sunday, El Mencho’s reign came to a shocking end when the Mexican military executed a successful operation in Tapalpa, Jalisco, resulting in his death. This move marks a significant milestone in Mexico’s ongoing war against drug cartels.Violence Erupts in ResponseThe response to El Mencho’s death was immediate and chaotic. Authorities reported at least 22 incidents of violence across Baja California and other states, including Tijuana, where vehicles were set ablaze, and businesses shuttered in fear of reprisals. The impact of his assassination led to a tense atmosphere typified by roadblocks and widespread vandalism. As gunmen took to the streets, residents had no choice but to remain indoors while schools shut down and public transport was temporarily suspended.Heightened Security MeasuresIn the face of such violent outbursts, Baja California’s security forces mobilized aggressively. The governor announced enhanced security operations across the state. In addition, the United States Embassy issued a warning to American citizens, urging them to stay within their homes due to the escalating unrest and governmental operations.Expectations for the FutureWith El Mencho’s death, questions arise regarding the future of the CJNG and the potential power vacuum left in its wake. Experts predict an increase in violence as rival factions vie for control and seek to fill the leadership void left by the drug lord. Former high-ranking officials within the U.S. Drug Enforcement Administration indicated that a surge in narcoterrorism reminiscent of Colombia in the 1990s could unfold as factions engage in retaliatory actions, further destabilizing the state. Long-standing concerns about the CJNG’s extensive operations in both Mexico and the U.S. hint that this situation could escalate rather than diminish without immediate intervention from law enforcement.The Cooperation Between NationsThe operation that led to El Mencho’s demise was not a unilateral action; it was underscored by cooperation between Mexican and U.S. authorities. Enhanced intelligence-sharing played a critical role in the federal operation that ultimately took down one of the drug trafficking industry's most notorious players. Deputy Secretary of State Christopher Landau referred to this event as a “great development” for harmony and law enforcement in both nations.ConclusionThe killing of ‘El Mencho’ is a critical chapter in the larger narrative of drug violence and governance in Mexico. As the country wrestles with ongoing cartel violence and fear, the world watches closely for what this development portends for both Mexican and American societies. History has shown that while the fall of a kingpin can be seen as a victory in the fight against organized crime, it often leads to yet another cycle of violence. In this case, vigilance and effective strategies will be vital in ensuring that the law prevails and that citizens feel safe within their neighborhoods.

02.23.2026

After El Mencho's Death: Tijuana Faces Unprecedented Violence and Turmoil

Update Chaos Erupts in Tijuana After Drug Lord's DeathThe recent killing of Nemesio Rubén Oseguera Cervantes, widely known as "El Mencho," has plunged Tijuana and surrounding regions into chaos. This notorious drug lord, leader of the Jalisco New Generation Cartel (CJNG), was confirmed dead following a military operation in Jalisco, igniting violent retaliatory actions across Mexico, including in Tijuana where vehicles and businesses faced destruction.What Triggered the Violence?On February 22, 2026, the Mexican army responded to an armed assault during an attempt to apprehend El Mencho, which led to a shootout resulting in his death. As news of his demise spread, panic ensued. In Tijuana alone, over 20 vehicles were reported set ablaze, including taxis on Avenida Internacional, a major thoroughfare. Governor Marina del Pilar Ávila confirmed that the violence was directly linked to the operation that brought down El Mencho, with checkpoints and increased patrols being implemented across the state to restore order.A Broader Impact Across MexicoThe fallout from El Mencho's death showcases the extensive reach of the CJNG, with violent incidents popping up in several states beyond Baja California, including Michoacán and Guerrero. Authorities reported that chaos erupted at transit hubs, exemplified by the panic-induced shutdown at Guadalajara International Airport. Video evidence circulated online showing vehicles ablaze and civilians being urged to remain indoors as violence escalated.Public Safety ConcernsThe U.S. Embassy promptly issued alerts advising American citizens in affected areas to find shelter and refrain from non-essential travel. This precaution underscored the immediate threat posed by the CJNG, which signaled intentions of retaliation through unspecified violent measures unless those responsible for El Mencho's death were turned over to them. Such cartel threats point to an environment of fear where civilians may become inadvertently caught in the crossfire of cartel disputes.The Future of Cartel GovernanceEl Mencho's demise has raised crucial questions about the future operations of the CJNG and its potential for continued violence. Cartels often experience power vacuums upon the loss of a leader, leading to increased instability as factions vie for control. As seen in various reports, the CJNG is already positioning itself for an escalation, possibly engaging in further intimidation tactics against civilians to maintain influence. Monitoring these developments will be vital for both Mexican authorities and residents.Final ThoughtsThe situation in Tijuana and surrounding regions is a stark reminder of the ongoing drug-related violence that poses significant risks to public safety and stability in Mexico. As authorities respond to the immediate threats, the nation's security strategy will be tested against the backdrop of cartel retaliation. Residents and visitors alike will be navigating an atmosphere marked by tension and uncertainty. Those in affected regions are advised to stay informed and adhere to safety protocols while the fallout from this critical event continues to unfold.

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